Privacy policy

 

Last Updated: 12-12-2025

This Privacy Policy explains how we collect, use, store, and share your personal information when you visit or make a purchase from duvrier.co.uk (the “Website”). It applies to all users and is written in accordance with the UK General Data Protection Regulation (UK-GDPR) and applicable UK privacy and consumer protection laws.

1. WHO WE ARE AND HOW TO CONTACT US

Duvrier is an online retail brand operated by the Dutch company SDME, registered with the Dutch Chamber of Commerce under number 93205260.

Address: Weegschaalstraat 3, 5632 CW Eindhoven, Netherlands

Contact
Email: support@duvrier.co.uk
Phone number: +44 7413468898

SDME is a Dutch company trading under the brand name “Duvrier”. We sell exclusively to customers in the United Kingdom, and all customer contracts are governed by The United Kingdom consumer law.

This Privacy Policy applies to data collected through our Website, customer service channels, checkout flow, marketing systems, analytics tools and fulfilment operations.

2. PERSONAL INFORMATION WE COLLECT

2.1 Device Information "As you navigate through our site, we automatically gather specific technical data regarding your device. This includes details such as your web browser version, IP address, time zone, approximate geographic location, and cookie data. We also observe your activity—such as which pages you view, where you click, and the website that referred you to us—using technologies like cookies, log files, pixels, tags, and web beacons."

2.2 Order and Account Information "Whenever you make a purchase or attempt to check out, we require certain details to process your request. This includes your full name, email address, phone number, and both your billing and shipping addresses. We also record details about the products you chose, the order total, and your delivery preferences. Payment information is handled securely by our payment processing partners. Additionally, if you register for an account, we safely store your encrypted login credentials and saved address details."

2.3 Communication and Support Information "If you reach out to our support team—whether by email, contact form, SMS, social media, or phone—we retain the contact information you provide, along with the content of your message. This also covers any attachments you might send, such as photographs related to warranty claims or returns."

2.4 Marketing Information "Should you choose to subscribe to our email newsletter or SMS updates, we store your email address and/or phone number, along with your consent status. We also monitor engagement metrics, such as which emails you open or which links you click."

2.5 User-Generated Content "When you share feedback through reviews or comments, we collect the content of your post, the rating you assigned, the submission date, and the display name you selected.

Throughout this policy, we use the term 'Personal Information' to refer to all the data categories mentioned above."

3. HOW WE USE YOUR PERSONAL INFORMATION

We utilize your personal details primarily to ensure your purchase is completed successfully. This includes everything from processing payments and sending invoices to organizing shipment, tracking your delivery, and handling any potential returns or refunds.

Furthermore, we use this data to provide customer support, optimize our website's performance, and safeguard our community by detecting fraud and securing our systems. Finally, if you have granted permission, we may use your information to send marketing updates or display personalized ads that align with your interests, browsing patterns, and previous orders.

4. LAWFUL BASIS FOR PROCESSING (UK-GDPR)

We rely on the following legal grounds to handle your personal information:

  • Contractual Necessity: We process your data to fulfill our agreement with you. This includes managing your order, maintaining your account, and providing assistance through our support channels.

  • Legitimate Business Interests: We use data to enhance our website, detect and prevent fraud, ensure system security, conduct analytics, and carry out specific marketing activities.

  • Your Consent: In certain situations, we act based on your explicit permission. Examples include subscribing to email or SMS updates, accepting non-essential cookies, and receiving personalized advertisements.

  • Legal Compliance: We are required to process and retain information to satisfy legal obligations related to taxes, accounting, and consumer protection laws.

Please remember that you have the right to withdraw your consent at any moment.

5. COOKIES AND SIMILAR TECHNOLOGIES

Upon visiting our site, you will see a prompt allowing you to customize your cookie settings. We utilize essential cookies to ensure key features—like your shopping basket and the checkout process—work correctly. Additionally, we employ analytics cookies to gain insights into how our site is used, and marketing cookies to present you with relevant advertisements and evaluate their effectiveness.

You are free to adjust these preferences at any time using our on-site cookie banner or through your browser's configuration tools. However, please be aware that disabling essential cookies may hinder the website's ability to function properly.

6. SHARING YOUR PERSONAL INFORMATION

To operate effectively, we collaborate with a select group of reliable service providers. These include Shopify (which powers our hosting and checkout systems), secure payment processors, and our logistics and warehousing partners—some of whom operate within the EU or Asia—to ensure your package is delivered. We also utilize customer support tools, analytics services like Google Analytics, and advertising networks including Google Ads, Meta (Facebook/Instagram), TikTok, and Microsoft Ads.

We want to be clear: we never sell your personal details. Every partner acts strictly upon our direction and is bound by rigorous contractual agreements to ensure your data remains secure. We reserve the right to disclose information only when required by law or to safeguard the rights and safety of our company and our customers.

7. INTERNATIONAL DATA TRANSFERS

Certain service providers we engage with are situated in jurisdictions outside the United Kingdom and the European Economic Area (EEA), such as Canada, the United States, and Asia. In the event of cross-border data transfers, we ensure full compliance by implementing legally authorized protections. These include UK-approved Standard Contractual Clauses, formal adequacy decisions, or comparable security measures.

8. BEHAVIOURAL ADVERTISING AND PROFILING

We may use your browsing and order data to show you personalised ads on third-party platforms such as Google, Facebook, Instagram or Bing. You can manage or opt out of personalised advertising through the following links:
Google Ads opt-out: https://adssettings.google.com
Facebook ad preferences: https://www.facebook.com/settings/?tab=ads
Bing/Microsoft Ads: https://about.ads.microsoft.com/en-us/resources/policies/personalized-ads
Digital Advertising Alliance: http://optout.aboutads.info
You can also contact us if you wish to object to profiling for marketing purposes.

9. DO NOT TRACK

Certain web browsers are capable of transmitting 'Do Not Track' signals. Due to the absence of a uniform industry standard regarding how to interpret these requests, our Website does not modify its data processing operations when such a signal is detected. Please note, however, that you retain the ability to configure your cookie settings manually at any time.

10. YOUR RIGHTS UNDER UK-GDPR

You have the right to access, correct or delete your data, restrict or object to processing, withdraw consent (e.g., for marketing), request data portability or lodge a complaint.
To exercise any rights, contact us at support@duvrier.co.uk.
You may also file a complaint with the UK Information Commissioner’s Office (ICO): https://www.ico.org.uk

11. DATA RETENTION

Our retention of Personal Information is limited strictly to the timeframe required to fulfill specific purposes. The typical retention periods are as follows:

  • Order Details: Preserved for a maximum of 7 years to comply with statutory and legal requirements.

  • Customer Support Records: Generally retained for a period of up to 3 years.

  • Marketing Information: Stored until you choose to opt out or until the data is deemed no longer necessary.

  • Analytics Data: Kept for a duration ranging from 1 to 26 months, contingent upon the specific analytical tool employed.

Once information is no longer essential for these purposes, it is permanently erased or rendered anonymous.

12. HOW WE PROTECT YOUR PERSONAL INFORMATION

To ensure the safety of your data, we implement a comprehensive set of technical and organizational protocols. These safeguards include the use of encrypted connections (HTTPS/SSL), secure storage environments, strict access controls, password protection, and the practice of data minimization. While we acknowledge that no electronic storage or transmission method can be guaranteed as completely risk-free, we remain committed to continually enhancing our security infrastructure.

13. EMAIL AND SMS MARKETING

Should you choose to opt in to our marketing channels, you consent to receiving product news, promotional offers, and general updates. You are free to withdraw your subscription at any moment by clicking the 'unsubscribe' link provided in our emails or by replying 'STOP' to our SMS messages. Please be aware that essential transactional notifications, such as order confirmations, are exempt from this and will continue to be delivered.

14. MINORS

This Website is not designed for or directed towards persons under the age of 13. In the event that you suspect a minor has submitted personal information to us, please reach out immediately so that we may take the necessary steps to purge this data from our records.

15. CHANGES TO THIS PRIVACY POLICY

We may update this Policy from time to time. The “Last Updated” date indicates the most recent version. We recommend reviewing this page occasionally to stay informed.
If you have questions about this Policy or your data, please contact us at support@duvrier.co.uk

Company Information

Email: support@duvrier.co.uk
Phone number: +44 7413468898